How to Verify if a Business Is Working or Not

It is a bit funny. Lots of people talk about how to get investments, but fewer people talk about how to verify if a business is working or not.

Somehow, that is why the startup world might be broken. If I wanted to open a cafe after my retirement, I would do extensive market research.

But I often see founders, especially first-time founders, just being optimistic about everything do without any preparation, and sadly sometimes, we just encourage them to do so.

If you start your own business with your money that is just an insane choice.

Time to rethink how we start our startups.